About
Pushing the boundaries and celebrating all things craft beer. Craft Guam is a beer distributor located in Guam and strives to curate and cultivate quality-crafted ales to share with the island of Guam.
Creative Brief
Our goal was to create a logo and identity system that was in alignment with their brand. Before our working relationship, they were everywhere in terms of design and direction. Craft Guam wanted a visual language that was both simple and effective while incorporating a whale to signify a rare commodity. This echos back to their tagline: Quality over Quantity.
Services
Logo | Visual Identity | Branding Guidelines | Iconography | Flyers
Logo Breakdown
Logo Construction
Typography
Herschey Serif is the primary font picked because of the craft aspect of the brand. It is used primarily for headline and titles.
Avenir Sans is the secondary font used for body copy because it is easily readable and relates to modern design.
Color Palette
The primary color palette is comprised of darker blues and greens. The secondary color palette is consists of more vibrant colors, including orange and red. These colors represent the island's vibe and ocean.
#000000
RGB: 0,0,0
PMS Black
#0c394c
RGB: 12, 57, 76
PMS: 5473 C
#005b52
RGB: 0, 91, 82
PMS 323 C
#009933
RGB: 0, 153, 51
PMS 355 C
#00c1c0
RGB: 0, 193, 192
PMS 3262 C
#FFF
RGB: 255, 255, 255
PMS White
#ffa300
RGB: 255, 163, 0
PMS 137 C
#f30000
RGB: 243, 0, 0
PMS 185 C
#c7af99
RGB: 199, 175, 153
PMS 480 C
#6a4e34
RGB: 106, 78, 52
PMS 7519 C
Logo Set
Primary Logo
Square Badge
Secondary Logo
Logo Badge
Alternative Badge
LOGO MARK
Icon Set
Mockups
Testimonial
“We were a brand searching for a logo identity and bouncing around many different concepts prior to working with Neeko David.
It’s not until we worked with Neeko is when they solved our design problems. Their constant communication and organization stood, plus they were creative and professional!
We are very likely to repeat business with Neeko David. He exceeded expectations on delivery of design. Above and beyond customer service and steady communication throughout the process. We can’t wait to see these designs on print. ”