About
Career Tech High Academy Charter School, or CTech, is a public charter high school in the heart of Agat, Guam dedicated to developing future leaders in our island’s local workforce. They have a desire to revitalize our communities.
Their mission is threefold: (1) to foster community-centered, culturally-rooted identity; (2) to equip the island’s next skilled workforce; and (3) to build a forum for upcoming leaders of Guam and the region.
Creative Brief
Our goal was to translate and visually represent a culturally rooted and career ready environment. A visual identity that can bridge their culture into the modern times — indigenous innovation with clean and modern design.
Services
Logo | Visual Identity | Branding Guidelines | Business Cards | Letterheads
Logo Breakdown
Logo Construction
Typography
Venice Serif (slab serif) and Biennale (san serif) are the primary fonts used for Career Tech High’s branding. The slab serif is used for headers and titles and the sans serif is used for body copy. Both fonts are representive of a clean and modern design.
Color Palette
The Career Tech High color palette is inspired by the vibrant colors that come from the ocean and nature. We utilize a wide array of colors to illustrate the student body's diverse career paths and to celebrate all different types of fields of study.
PMS 7686 C
RGB: 29, 78, 157
#1d4e9d
PMS 660 C
RGB: 61, 125, 196
#3d7dc4
PMS 3125 C
RGB: 1, 180, 185
#01b4b9
PMS 7480 C
RGB: 61, 196, 104
#3dc468
PMS 7442 C
RGB: 142, 61, 196
#8e3dc4
PMS 7423 C
RGB: 228, 84, 133
#e45485
PMS 171 C
RGB: 241, 87, 49
#f15731
PMS 1375 C
RGB: 249, 161, 28
#f9a11c
Logo Set
Primary Logo
tertiary Logo
Secondary Logo
Logo Mark / Badge
Icon Set
Business Cards
Mockups
Testimonial
“As a new organization launching a charter school, we needed a strong logo that could reflect our vision for CTech, our rooted cultural values, as well as a branding language that we could use for our online presence.
Our team chose Neeko because his portfolio speaks for itself. We wanted clean, contemporary, Chamoru design and Neeko delivered just that.
Neeko exceeded our expectations considering this was our team’s first time commissioning for a design project like this. Neeko was professional, consistent in communication, and responsive to feedback.
We could’ve chosen any number of graphic designers but ultimately we chose Neeko because it was and is clear that beyond being a talented artist, he values Chamoru culture+community and it was important for us to work with someone who aligned with CTech’s vision. I’m sure if CTech ever needs more graphic design work in the future, Neeko will be the first we contact.
It was a seamless, stress-free commission experience and we couldn’t be more pleased with the process and product.”