About

Amethyst + Flour celebrates the everyday joys of life with something uniquely sweet. They strive to create one-of-a-kind and personalized cake and desserts. Based in San Diego, they offer treats to celebrate events from engagement parties, weddings, anniversaries, baby showers, birthdays, graduation, retirement, and more.

Services

Logo | Visual Identity | Branding Guidelines | Business Cards | Stickers | Packaging

Creative Brief

Design a logo and visual identity that was both elegant, classy, and inviting. Communicate to a more refined customer with a focus on a higher price point.

Brand descriptors included:

• Luxury

• Trustworthy

• Spirituality

• Mindfulness

• Premium

• Creativity

• Elegant

Typography

Boston (rounded san-serif) is used across the brand. The rounded edges and soft quality of the font resembles the inviting, elegant, and soft characteristics of the brand.

Color Palette

The color palette is derived from the color of an Amethyst stone. We combine it with an analogous color scheme of peach and pink. These colors represent luxury and a friendly emotion.